The Founder
Growth Marketing Leader
Driving revenue through strategy, systems, and scalable acquisition. 20+ years of experience helping organizations build smarter marketing engines that improve performance, increase efficiency, and create measurable business results.
What I Do
I help companies grow by improving the systems behind their marketing. From acquisition strategy to conversion optimization, CRM workflows, offer development, and AI-assisted execution, I focus on building marketing operations that are efficient, scalable, and tied to real business outcomes.
My real differentiator is the combination of revenue thinking, operational thinking, customer care, leadership, execution, innovation, and speed — applied together across every engagement.
Selected Impact
Generated $200K+ in 30-day revenue through managed SEO and PPC for a plastic surgery campaign.
Produced a 15x ROI on paid social ad spend for a nonprofit summer campaign.
Helped drive growth for a Montana law firm through SEO and PPC, contributing to the hiring of new attorneys and the opening of a second location.
Managed more than $1.5 million in ad spend across healthcare, legal, ecommerce, and nonprofit verticals.
Oversaw acquisition strategy across 200+ SEO clients simultaneously.
Increased lead volume by as much as 500% through integrated channel strategy.
Reduced cost per lead by as much as 50% through conversion-focused landing page redesigns.
Improved consultation-to-retainer conversion rates by as much as 150%.
Generated $400K+ in additional revenue through system-level improvements to acquisition and intake.
Background
I'm a growth-focused digital marketing leader with 20+ years of experience helping businesses improve lead generation, conversion performance, operational efficiency, and revenue across SEO, paid media, CRM strategy, and digital marketing systems.
My career has been built on more than campaign execution. I've led initiatives that improved service offerings, launched new acquisition systems, built paid social programs from the ground up, introduced conversion-focused landing page strategies, and helped create tools that gave teams better visibility into ROI and performance.
One of my core strengths is seeing how marketing systems work together. I look at the customer journey, the operational workflow behind the scenes, and the data needed to make better decisions — then find ways to improve efficiency, increase output, and raise the overall quality of what's being delivered.
I care deeply about communication and expectations. Strong marketing starts with clarity, trust, and a commitment to delivering meaningful value. I believe in setting realistic goals, moving quickly, collaborating with people who care about excellence, and building marketing systems that are both high-performing and sustainable.
My experience spans healthcare, legal, ecommerce, and nonprofits. I've managed more than $1.5 million in ad spend, overseen 200+ SEO clients, increased leads by as much as 500%, reduced cost per lead by 50%, and improved conversion rates by as much as 150%.
I'm especially energized by opportunities to build something better — whether that means improving an acquisition funnel, creating a new product, refining a reporting system, or using AI to streamline work and unlock smarter execution.
Core Expertise
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Conceived and led the development of a CRM product designed to improve lead response, conversion performance, and marketing attribution — built to solve a problem most agencies never address directly.
The Problem
Most marketing dashboards track activity, not outcomes. Leads come in and disappear into a pipeline no one can see clearly. Follow-up is inconsistent. Attribution is guesswork. Clients don't know what's actually working.
What Was Built
The Outcome
For clients: a cleaner, more useful system for managing leads and appointments. For the agency: better attribution data, stronger optimization decisions, and measurable improvement in overall client ROI. This initiative proved that product thinking and marketing thinking are not separate disciplines.
AI & Operational Innovation
I've helped facilitate the use of AI to improve efficiency and output across digital marketing workflows — including reducing time spent on on-page SEO tasks like internal linking, metadata updates, and URL structure implementation, while dramatically increasing content production capacity.
AI-assisted systems have also helped accelerate website and landing page design, ad copy creation, keyword research, topical clustering, client communication, and SOP generation.
The point was never automation for its own sake. The goal was to improve quality, reduce wasted time, and help teams execute at a much higher level.
How I Work
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I think in systems, but I never lose sight of the customer. The best marketing does more than generate traffic or leads — it creates a better experience, improves conversion, aligns teams, and gives businesses clearer visibility into what is actually working.
I care deeply about delivering real value, setting realistic expectations, moving quickly, and building systems that perform at a high level. Communication, collaboration, and continuous improvement are central to how I lead.
Working with you was the best marketing decision our firm has ever made.
— Nathan Hulling
If you're looking for a marketing leader who combines strategy, systems, and execution — let's have a direct conversation about what's possible.
No generic proposals. No templated pitches. Just a focused conversation.