The Blog
Data-backed writing on law firm marketing, what channels actually cost, where funnels leak, and what it takes to turn traffic into signed cases.
Case Acquisition
The first 90 days of law firm marketing, in order. What's free, what to start now because it takes weeks, and what to leave alone until you have cases.
Case Acquisition
For most PI firms, no. Legal clicks run $10-$30 for a directory-sized audience, and nothing compounds. What the same budget does elsewhere, and what to keep.
Case Acquisition
Dog bite claims average $65,450 and cost a fraction of auto leads. The acquisition economics of every major PI case type, and where firms get it wrong.
Case Acquisition
Cost per signed case is spend divided by matters retained. Simple until you try it. The full formula, the attribution trap, and a worked example you can copy.
Case Acquisition
PI leads run $50 to $600 in most markets. But the lead price isn't what decides whether you make money. Here's what to expect, and what to ask before you sign.
Legal Marketing Compliance
Colorado SB 26-174 took effect August 12, 2026. Per-lead marketing payments are now a deceptive trade practice. What is banned and what is protected.
Case Acquisition
The four pricing models personal injury lead generation companies use, what each actually delivers, and when buying leads beats building your own channel.
Case Acquisition
Paying for ads does not make the account yours. A seven-step audit to find out what your agency actually owns, and what you lose if you leave.
Case Acquisition
How fast should a law firm respond to a new lead? Under five minutes, and under a minute for paid leads. Here's the data and the build that hits it.
Case Acquisition
What Facebook ads really cost personal injury law firms. Real CPL data ($242), lead volume by budget, qualification stages, and why intake decides results.